ShowGuppy.com

The web site, showguppy.com, an e-commerce web site dedicated to furthering the knowledge of and the selling of fancy guppies and supplies, was created.  This web site provides information on breeding, genetics, shipping, nutrition, and how to purchase fancy guppies.  The aesthetics and substance associated with it including; logos, promotional videos and tutorials, along with an e-mail marketing campaign and social media presences were also crafted.  These aforementioned items serve as content, driving customers to the web site while simultaneously establishing a relationship between customers and the brand.

Full Report

Video Tutorials

An example of the tutorial videos created for the Show Guppy Brand. Each video starts with a custom introduction using branding components found throughout the website and social media.  These videos allow people to learn techniques for building their own fish rooms, among other things, while simultaneously establishing brand loyalty.

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