Weber State University’s College of Engineering, Applied Science and Technology (EAST), formerly known as College of Applied Science and Technology (COAST), had no media presence in any form.  They needed a way to disseminate information about all of the great programs, students, teachers, and events that go on in the college every semester.  They needed a way to actively engage students, faculty, and donors while informing them of their happenings.  To accomplish this a social media presence was established on multiple platforms, a digital and printed newsletter was created, and enhanced documentation of college affairs was implemented.

College students are continuously connected to social media where they get much of their news and information including what is going on in their school.  To capitalize on this, social media pages including Facebook, Twitter, and Instagram were created to allow current information about the college to be shared.  A newsletter was produced in both digital and printed formats which compiled the best stories and highlights from the semester.  Teachers were encouraged to talk about the happenings in the college to their students and encourage their participation with a prize of being featured in the newsletter and scholarship opportunities.  Increased documentation of events was established by dedicating photographers and writers for each event.

The social media pages which included Facebook, Twitter, and Instagram quickly became the second most liked and interacted with pages amongst all the colleges at Weber State University.  Only the College of Performing Arts performed better.  The newsletters became the go-to for updates on the college and student achievements.  Faculty began talking about it and got students excited about the possibility of being highlighted for their achievements.  The responsibilities of maintaining the information is delegated to students in the college every year so as to provide learning opportunities and real world experience.